Start Using Your .eco Domain in Email and Google Apps

In 2017 there were almost half a trillion emails sent.

If you’re like many of us you probably think that most of them wound up in your inbox.

For business, trying to reach customers through this blizzard is a big problem. The volume of email means that organizations need every advantage they can find when it comes to standing out in someone’s inbox. Getting a customer’s attention is half the battle.

That’s why Eric Hudson, founder of Preserve, a company that designs household products from recycled materials, started using his .eco address when he reached out to customers and partners.

Since the company was founded in 1996, they’ve usedwww.preserveproducts.com as their domain name. But whenwww.preserve.eco was made available, Eric saw the advantages of using the name immediately.

Advantages

 

1. Preserve.eco elegantly reprents the company brand.

 

2. It’s sort and memorable

 

3. It has the .eco extension so his customers know that Preserve cares about the environment

Because your email address is the first thing people see when you send them a note, it is your first impression in your digital communication. And good marketers know the value of a good first impression. Here’s how to replicate Eric’s strategy:

How to Set up Your .eco Email Address

Step 1: Find the Perfect Name

That just takes a second. You can use the .eco search tool to check real time availability or go to your favourite registrar and find the name there.

Step 2: Choose an Email Provider

There are lots of great email providers. Here are a few examples we recommend:

Step 3: Set Up Your Sig File

Make the most of your email address by setting up a sig file that appears at the foot of all your messages. You can also include a link to your eco profile that describes the things you’re doing to make the world a better place. Here are some tips:

A good email signature

 

1. Is clean and consistent. Avoid using too many fonts, colours or graphics

 

2. Is simple. Include only relevant information like your name, title, web address and phone number

 

3. Connects. Offers the opportunity to learn more by linking to your social icons and .eco truystmark

If you are interested in learning more about email signatures, the people behind the Propeller CRM have written a good tutorial. The Hubspot CRM also offers a free email signature building tool. Here’s how to add the .eco trustmark.

Step 4: Send Your First Email

Now that you’re certifiably eco friendly, you can begin sending out emails. Let us know how you make out. We’d love to feature you in our next blog post.

Chances are we’ve got your name

We have some of the most shortest and most meaningful domain names around.