For business, trying to reach customers through this blizzard is a big problem. The volume of email means that organizations need every advantage they can find when it comes to standing out in someone’s inbox. Getting a customer’s attention is half the battle.
That’s why Eric Hudson, founder of Preserve, a company that designs household products from recycled materials, started using his .eco address when he reached out to customers and partners.
Because your email address is the first thing people see when you send them a note, it is your first impression in your digital communication. And good marketers know the value of a good first impression. Here’s how to replicate Eric’s strategy:
Make the most of your email address by setting up a sig file that appears at the foot of all your messages. You can also include a link to your eco profile that describes the things you’re doing to make the world a better place. Here are some tips:
Now that you’re certifiably eco friendly, you can begin sending out emails. Let us know how you make out. We’d love to feature you in our next blog post.
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