The National Marketing Institute recently found that over 70% of consumers are more likely to buy if they believe in the company’s cause. No wonder that it’s becoming common for small business to connect with their community by sharing their values. You need to show you’re part of the community you’re trying to serve.
Until now, there hasn’t been a way to display your brand and values at the same. But what if your domain name could do it for you? That’s what Koala.eco discovered when they found out about the new .eco domain.
Koala’s founders Jessica Bragdon and Paul Davidson had high powered international careers before they started Koala Eco in 2017. They were driven by the feeling that their two young sons shouldn’t have to hold their breath every time their home got cleaned. Why was it so hard to find a suite of cleaning products that worked while being safe, stylish and eco-friendly?
Jessica and Paul saw an opportunity to tell that story using www.koala.eco. With this simple custom domain, they check all three of Shopify’s recommendations for basic online marketing:
1. Help your business in search by matching the name of your company exactly to the name of your domain.
2. Ensure you stay top of mind with a simple, memorable domain that works everywhere.
3. Share your values. By choosing “eco” as a domain, Koala instantly communicates that they care about the planet.
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Another thing to consider when coming up with a name for your company or brand is how well it translates internationally. Does it work in multiple languages? Check out some translations with Google translate. Unlike “green” or “earth”, eco is widely recognized around the world, even in Asia, as a commitment to the environment.
The best names will capture the thing that sets your company apart. Does it accurately represent the brand attributes that you’re trying to convey? Think about why you exist other than to make money. Is there a name that tells that story?
Setting up a .eco Shopify store (and story) is easy to do. At .eco, we partner with domain retailers that make life easier for entrepreneurs. United Domains, one of our largest partners, has a Shopify Connect</s0000;”>tool that we recommend.
The first step is looking for a great .eco domain. Visit United Domain’s Shopify Connectservice to get started.
An option many members take advantage of is the .eco Trustmark, which is usually added to a website’s footer. Trustmarks are badges that are hosted on the .eco Network and link back to your .eco Profile.
By putting a Trustmark on your site, your customers will be able to learn more about who you are and build a stronger relationship to your brand. You can create a .eco trustmark in seconds using this tool.
Hundreds of .eco members are using the trustmark, including ethical Coin Start-up Charitex, Green living store Teros, and the International Environmental Communication Association.