Research has shown conclusively that an organization’s social conscience is an important driver of purchase decisions. In some categories it’s a primary driver. According to Sustainable Brands, “67% of consumers said they were interested in seeking out sustainable cleaning products.”
And one of the best ways to communicate your organizations values is through transparency. The .eco network is designed to foster this kind of openness and we do it using the .eco Trustmark.
Trustmarks are badges that are hosted on the .eco Network and link back to an organization’s .eco profile. By putting your Trustmark on your site, your customers will be able to learn more about who you are and build a stronger relationship to your organization and your brand.
All you need to do is generate a small snippet of code and then put that onto your website. Most people put it in the footer. It lets your customers link through to your .eco Profile which shows all the ways you are committed to the planet.
Getting the code for your Trustmark is easy. There are 4 Styles to choose from.