Picking a Domain Name Can be a Challenge

Finding the perfect eco domain name for your business is one of the most important jobs. Luckily, millions of people have been through the process of choosing a domain name. There are a few proven rules you should follow.

First, it should relate to your name, product or service. This is a good reason to choose a .eco domain. Because .eco just launched, there is a good chance that the perfect .eco name you are looking for is still available.

How to pick the perfect .eco domain


  • Keep it short. Shorter is better. So time.eco is better than goodtime.eco


  • 3 letters after the dot. People are used to .com, net and .org names. Anything that is more than 3 letters doesn’t look like a domain name to many people.


  • Be descriptive. Many businesses also register names for the market that they’re in. They own domain names like fashion.eco, food.eco, or babies.eco. Owning a “keyword” name like this is like owning the whole market, so these names are highly sought after.


  • Make sure it’s unique. Your domain name needs to be recognizable in search results.


  • Keep it easy to spell. If you need to spell out a domain name, then you should consider upgrading. Avoid dashes, underscores or other punctuation.
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Another thing to consider when coming up with a name for your company or brand is how well it translates internationally.  Does it work in multiple languages?

Check out some translations with Google translate. Unlike “green” or “earth”, eco is widely recognized around the world, even in Asia, as a commitment to the environment.

The best names will capture the thing that sets your company apart. Does it accurately represent the brand attributes that you’re trying to convey? Think about why you exist other than to make money. Is there a name that tells that story?


Advocates and nonprofits should follow by the same general rules as entrepreneurs. Your domain name should also align with the values of members and stakeholders.

Are there words that resonate with your community? Think about using action words like “protect”, “save”, “action”, “ethical”, and “prevent” in combination with your goal.

For a petition, don’t rely on a long and messy URL from your provider. Set a custom .eco URL that you can use in your marketing and redirect it to the petition URL.


Many .eco members use their domain names for campaigns.  A .eco domain is eye-catching and immediately conveys a commitment to the environment.

You should start by checking what hashtags and Google results are associated with your desired terms before you settle on a name. A little due diligence will go a long way.

A .eco domain works well in web, email and social media campaigns. You can point your .eco domain to your company’s environmental efforts and use it for email lists and communications.

Consider a two or three letter .eco domain that you can use in social links instead of the default ‘bit.ly’. It will convert better and tell your story.

Chances are we’ve got your name

We have some of the shortest, most meaningful and fun domain names around. Almost any word in any language pairs well with a .eco domain. Give it a try! Search for some names below: