For business, trying to reach customers through this blizzard is a big problem. The volume of email means that organizations need every advantage they can find when it comes to standing out in someone’s inbox. Getting a customer’s attention is half the battle.
That’s why Eric Hudson, founder of Preserve, a company that designs household products from recycled materials, started using his .eco address when he reached out to customers and partners.
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Since the company was founded in 1996, they’ve used www.preserveproducts.com as their domain name. But when www.preserve.eco was made available, Eric saw the advantages of using the name immediately.
Because your email address is the first thing people see when you send them a note, it is your first impression in your digital communication. And good marketers know the value of a good first impression. Here’s how to replicate Eric’s strategy:
There are lots of great email providers. Here are a few examples we recommend:
Make the most of your email address by setting up a sig file that appears at the foot of all your messages. You can also include a link to your eco profile that describes the things you’re doing to make the world a better place. Here are some tips:
If you are interested in learning more about email signatures, the people behind the Propeller CRM have written a good tutorial. The Hubspot CRM also offers a free email signature building tool. Here’s how to add the .eco trustmark.
Now that you’re certifiably eco friendly, you can begin sending out emails. Let us know how you make out. We’d love to feature you in our next blog post.