Attention eco-conscious entrepreneurs: There’s a new Internet extension for you and a way to underscore your environmental bona fides.
Available to any business, government, nonprofit or individual focused on sustainability, the extension, called .eco. is supervised by Big Room, which also runs Ecolabel Index, a directory of labels and certifications denoting eco-friendly practices.
Dot com. Dot gov. Dot org. Over the years, those three little letters at the end of a URL have become powerful signifiers, cemented in our digital consciousness, of whether an operation is positioning itself as a nonprofit, a goverment organization, or straight up online business.
Now, there’s a brand new web address eager to send a tiny, but powerful, message to those committed to positive change for the planet.